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The site be.bicworld.com had the following on the web page, "Notre héritage, votre passion." I noticed that the website said " Click to activate the search bar." They also stated " CLick to go to the social wall. Des produits essentiels au quotidien, conçus pour tous. Nous voulons faire avancer les choses. Notre heritage, votre passion. Ont été choisis dans le monde depuis que vous êtes connecté sur BICWORLD. BIC SUR LES RÉSEAUX SOCIAUX. For GlbRecyclingDay Back to Ubicuity." The meta header had news as the first keyword. This keyword was followed by social media, BIC, and stationery which isn't as important as news. The other words the site used was lighters. razors is also included but could not be viewed by search engines.